After my last post on some of the cool Microsoft technologies at PDC05, I started thinking about acronyms and product names, and product positioning. Specifically, I started to miss some of the old Microsoft code names.
Indigo is now WCF.
Avalon is now WPF.
Longhorn is now Vista.
It feels so generic, so corporate, and so stodgy. While never having talked to anyone in Microsoft branding / naming, it seems like this is intentional. Microsoft is making a terrific push into the breadth of the enterprise. No longer is Office the solution to every problem and C++/VB the only tool. Microsoft is serious about serving this market beyond the OS/Office and, I think, the products names reflect this.
Of course, Microsoft doesn’t have an easy job on their hands – I don’t mean to imply that they do.
But, I miss the old names. At the very least, I wish Longhorn had kept its name. Or had taken the name of Indigo. Now that is a cool name.