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	<title>Comments on: Google gives AOL what?</title>
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	<link>http://rwandering.net/2005/12/17/google-gives-aol-what/</link>
	<description>The blogged wandering of Robert W. Anderson</description>
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		<title>By: Robert W. Anderson</title>
		<link>http://rwandering.net/2005/12/17/google-gives-aol-what/comment-page-1/#comment-22</link>
		<dc:creator>Robert W. Anderson</dc:creator>
		<pubDate>Sun, 18 Dec 2005 15:54:02 +0000</pubDate>
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		<description>Armin,

Thanks for the comment.

I think it really depends on the way the links are marked.  Marking them as &quot;AOL&quot; tells you and me that they are sponsored links (and the other 5% of the Google users who follow business news).  What about the other 95% of the users?  Will they know these are sponsored links?

What about the next deal they make and the ones after that?  How we will be able to tell what is just a part of the Google UI (i.e., boxes around some content) and what is actually a sponsorship through some complex business relationship?

I do think that this kind of issue is inevitable for Google as it grows.  I also think that it impacts the trust and faith people have in them.</description>
		<content:encoded><![CDATA[<p>Armin,</p>
<p>Thanks for the comment.</p>
<p>I think it really depends on the way the links are marked.  Marking them as &#8220;AOL&#8221; tells you and me that they are sponsored links (and the other 5% of the Google users who follow business news).  What about the other 95% of the users?  Will they know these are sponsored links?</p>
<p>What about the next deal they make and the ones after that?  How we will be able to tell what is just a part of the Google UI (i.e., boxes around some content) and what is actually a sponsorship through some complex business relationship?</p>
<p>I do think that this kind of issue is inevitable for Google as it grows.  I also think that it impacts the trust and faith people have in them.</p>
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		<title>By: armin</title>
		<link>http://rwandering.net/2005/12/17/google-gives-aol-what/comment-page-1/#comment-21</link>
		<dc:creator>armin</dc:creator>
		<pubDate>Sun, 18 Dec 2005 07:56:36 +0000</pubDate>
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		<description>I believe they&#039;re planning to have them listed separately in a box on the lower righ side, marked as &quot;AOL&quot; instead of &quot;sponsored&quot;. So in a way it is still marked. It&#039;s not mixed in part of the search results, which keeps the integrity.

if this is indeed what they do, I see nothing wrong with that</description>
		<content:encoded><![CDATA[<p>I believe they&#8217;re planning to have them listed separately in a box on the lower righ side, marked as &#8220;AOL&#8221; instead of &#8220;sponsored&#8221;. So in a way it is still marked. It&#8217;s not mixed in part of the search results, which keeps the integrity.</p>
<p>if this is indeed what they do, I see nothing wrong with that</p>
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