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	<title>Comments on: AttentionTrust != Spyware</title>
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	<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/</link>
	<description>The blogged wandering of Robert W. Anderson</description>
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		<title>By: Robert W. Anderson</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15750</link>
		<dc:creator>Robert W. Anderson</dc:creator>
		<pubDate>Fri, 10 Mar 2006 00:31:55 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15750</guid>
		<description>Well, that is the brazillian dollar question.  I&#039;ll post my plans on this blog soon.</description>
		<content:encoded><![CDATA[<p>Well, that is the brazillian dollar question.  I&#8217;ll post my plans on this blog soon.</p>
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		<title>By: Sam Sethi</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15749</link>
		<dc:creator>Sam Sethi</dc:creator>
		<pubDate>Thu, 09 Mar 2006 23:57:35 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15749</guid>
		<description>Hi Robert

Do you know how long it will be before you have the ATX for IE7?  I would love to try it out if you need a beta-tester. Also I like &quot;myware&quot; to help explain to permission based nature of the ATX and how it relates to me.</description>
		<content:encoded><![CDATA[<p>Hi Robert</p>
<p>Do you know how long it will be before you have the ATX for IE7?  I would love to try it out if you need a beta-tester. Also I like &#8220;myware&#8221; to help explain to permission based nature of the ATX and how it relates to me.</p>
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		<title>By: Robert W. Anderson</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15734</link>
		<dc:creator>Robert W. Anderson</dc:creator>
		<pubDate>Tue, 07 Mar 2006 20:40:27 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15734</guid>
		<description>Thanks, Ed.  I like the term &quot;myware&quot;.</description>
		<content:encoded><![CDATA[<p>Thanks, Ed.  I like the term &#8220;myware&#8221;.</p>
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		<title>By: Ed Batista</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15733</link>
		<dc:creator>Ed Batista</dc:creator>
		<pubDate>Tue, 07 Mar 2006 20:24:53 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15733</guid>
		<description>Well, my damn Treo is truncating my comment, so I&#039;ll respond more fully on the AttentionTrust blog when I can get on the E-Tech network.  But well said, Robert-thanks.</description>
		<content:encoded><![CDATA[<p>Well, my damn Treo is truncating my comment, so I&#8217;ll respond more fully on the AttentionTrust blog when I can get on the E-Tech network.  But well said, Robert-thanks.</p>
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		<title>By: Ed Batista</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15732</link>
		<dc:creator>Ed Batista</dc:creator>
		<pubDate>Tue, 07 Mar 2006 20:14:18 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15732</guid>
		<description>Thanks, Robert.  You  may not be a spokesperson, but you do a great job of addressing this issue, and there&#039;s little I&#039;d add.  I just heard Felix Miller of Last.fm at E-Tech, and he used the term &quot;myware&quot; to describe software we use to capture our own attention data.  I&#039;ve heard Seth Goldstein of Root (and a member of AttentionTrust&#039;s Board) use the same term.  The fundamental difference from &quot;spyware&quot; is that &quot;myware&quot; is completely controlled by the user, and we as individuals decide what will happen to the data recorded by our myware, who we&#039;ll share it with and how iX</description>
		<content:encoded><![CDATA[<p>Thanks, Robert.  You  may not be a spokesperson, but you do a great job of addressing this issue, and there&#8217;s little I&#8217;d add.  I just heard Felix Miller of Last.fm at E-Tech, and he used the term &#8220;myware&#8221; to describe software we use to capture our own attention data.  I&#8217;ve heard Seth Goldstein of Root (and a member of AttentionTrust&#8217;s Board) use the same term.  The fundamental difference from &#8220;spyware&#8221; is that &#8220;myware&#8221; is completely controlled by the user, and we as individuals decide what will happen to the data recorded by our myware, who we&#8217;ll share it with and how iX</p>
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		<title>By: Alex Barnett blog : Record-your-own-attention toolkit</title>
		<link>http://rwandering.net/2006/03/05/attentiontrust-spyware/comment-page-1/#comment-15729</link>
		<dc:creator>Alex Barnett blog : Record-your-own-attention toolkit</dc:creator>
		<pubDate>Tue, 07 Mar 2006 05:46:20 +0000</pubDate>
		<guid isPermaLink="false">http://rwandering.net/2006/03/05/attentiontrust-spyware/#comment-15729</guid>
		<description>[...] Record-your-own-attention toolkit    Now here&#039;s an Attention data&#160;experiment. This time by J Wynia.  &quot;I’ve read several times that if they have age, sex and zip code, they can get really pretty accurate targeting to an individual. So, why is the information about me not easily available to me to glean insights from? Why can’t I follow my own trail and look back at my journey?&quot; What he&#039;s done is very interesting. He&#039;s&#160;hooked the&#160;AttentionTrust&#160;recorder extension to connect to&#160;an instance of&#160;Root Vaults server that he&#039;s running on his own webserver. He&#039;s now recording and storing his own clickstream data in his database, which he could&#160;connect&#160;to any other service he chooses. Or not. He&#039;s documented all this so you can&#160;try too...  &quot;After a few weeks or months, you can start digging deeper through the growing pile of data. Enjoy.&quot; Why? Because it&#039;s his data. And he can. - P.S Attention Trust Recorder is currently only for Firefox, but a port of the extension to IE seems to be on the way... Tags: Attention &#160;  Filed Under: Web, Tech, Attention [...]</description>
		<content:encoded><![CDATA[<p>[...] Record-your-own-attention toolkit    Now here&#8217;s an Attention data&nbsp;experiment. This time by J Wynia.  &#8220;I’ve read several times that if they have age, sex and zip code, they can get really pretty accurate targeting to an individual. So, why is the information about me not easily available to me to glean insights from? Why can’t I follow my own trail and look back at my journey?&#8221; What he&#8217;s done is very interesting. He&#8217;s&nbsp;hooked the&nbsp;AttentionTrust&nbsp;recorder extension to connect to&nbsp;an instance of&nbsp;Root Vaults server that he&#8217;s running on his own webserver. He&#8217;s now recording and storing his own clickstream data in his database, which he could&nbsp;connect&nbsp;to any other service he chooses. Or not. He&#8217;s documented all this so you can&nbsp;try too&#8230;  &#8220;After a few weeks or months, you can start digging deeper through the growing pile of data. Enjoy.&#8221; Why? Because it&#8217;s his data. And he can. &#8211; P.S Attention Trust Recorder is currently only for Firefox, but a port of the extension to IE seems to be on the way&#8230; Tags: Attention &nbsp;  Filed Under: Web, Tech, Attention [...]</p>
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