This is the third of three posts on the MIX08 keynotes. This is like live blogging without the live, since I’m writing this in Oakland. You can follow my comments at http://twitter.com/rwandering.
Most of the discussion was on Silverlight 2. This is the coolest thing Microsoft is doing in the Internet space and it is (happily) pervading a lot of their strategy.
- Silverlight 2, adaptive streaming very cool.
- Advertising templates for Visual Studio. Struck me as odd, but it looks good, and advertising is the corner stone of free. I won’t be running out to try this one.
- Double-click and Silverlight. To keep “gold standard of reporting”, they support Silverlight for instream ad delivery. Makes sense.
- Silverlight 2 built-in controls will truly accelerate Silverlight adoption. New controls open-source with unit tests. Very cool.
The Silverlight demos did not disappoint
- Hard Rock International demo was really cool. They showed deep zooming to incredible detail and zooming way out to see the entire collection, tiled. Lots of Beatles stuff in there too. Yay.
- Aston Martin site cool too. The number of options that a user can select.
- Cirque de Soleil Human Resources system. Custom built HR system. This kind of application shows how IT can’t ever really be dead. That is, one-size-fits-all HR systems don’t work where a company sees competitive advantage or reduced costs in custom systems.
- Better controls.
- Write custom effect that can be pushed down to the GPU.
Windows Mobile and Non-Windows Mobile, but what does that mean? Nokia Symbian, of course, but what else? Scott says more and more devices. In fact, he said,
Everything with an SDK.
Is that a dig at the iPhone? I wonder if the iPhone SDK when released will be deep enough to allow Silverlight. My guess is no.
Anyway, good job Scott. I’ve said it before, and I’ll say it again. The Microsoft .NET strategy really rocks.